“Become dust - & they will throw thee in the air; Become stone - & they will throw thee on glass." Muhammad Iqbal *Beyond the bushes, boiling with dust, is 4Shoes West boundary road.

Friday, 1 April 2016

Horses of Advertising

   Sports fans or not, few would argue that the commercials aired during an American Superbowl are worth watching.  Who doesn't love the Budweiser commercials? Other advertisers are capitalising on the draw of animals stars in their spots; sometimes multiple animals or even a mishmash of parts that mesmerise* & delight the viewer. 
   I am usually reading while Mr Shoes watches the game; but when the commercials come on, that's when I focus on the TV!
   Though it does features some other talented dancers, the true star of this OPI nail polish ad is (of course) the beautiful equine dancer, Lady in Black; please take note that Lady & each dancer sport matching polish!
   Trained by French equestrian & stunt trainer Mario Luraschi, some of Lady's dressage movements are completely real, while other more incredible movements are at least partially thanks to skilled image manipulation & realistic 3-D animation.
   According to the ad makers: “We animated, rendered & tracked 3-D legs into many of the shots showing the horse making a series of complicated dance moves. The goal was to have a seamless photo-realistic look to both animation & render. The 3-D model was painstakingly matched to that of the real horse, which was then followed by our talented team of animators that worked to replicate realistic movements based on the footage of the original horse.”
   Enough lead up already, if this is the first time you are seeing this video then get ready, because you are about to be marvellously entertained. 
   Even Mr Shoes voted this ad one of the coolest things he's ever seen (which is saying something)! Do yourself a favour & click on the little flower icon (between 'HD' & "vimeo' on the bottom right of the video box) to make it full screen.
   Bet you can't help but play it more than once!

* I freely admit to being completely enamoured of KickStart Energy drink's recent superstar, Puppy-Monkey-Baby, but that's a video for another day.


  1. That's amazing! I hadn't seen it. Makes me want to ride nail polish and learn to dance!

    1. Oops, I mean "buy", haha. Ride the horse, maybe!

    2. Right?! So cool; I've shown it to everyone who will stand still & watched it myself probably a dozen times or more.

  2. Just mega great! Made me laugh and happy!


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